Så grundades Apple

aug - 21
2019

Så grundades Apple

Noak

Företaget Apples fullständiga namn är Apple Inc och det grundades den första april år 1976 av tre killar vid namnen Steve Jobs, Ronald Wayne och Steve Wozniakoch. Wayne lämnade rätt snart företaget och ersattes istället av en Mike Markkula. Namnet Apple som betyder äpple på svenska sägs komma från att Jobs önskade att stå före konkurrenten Atari i telefonboken samt att det var hans favoritfrukt från att han jobbade i en fruktträdgård.Fokus var persondatorer vilket var väldigt nytt på marknaden. Under sitt första år så sålde företaget totalt 200 persondatorer av sin första modell vid namnet Apple I. Det kommande året så utvecklades produkten och Apple II släpptes vilket blev en stor succé på marknaden och Apple blev därmed en aktör att räkna med då det kommer till hemdatorer. I början av 80-talet hade Apple sitt bästa försäljningsresultat någonsin och stod då ensam för 15 % av försäljningen av datorer till privatpersoner.Under slutet på 80-talet hade företaget utvecklat sin berömda Macintosh som var väldigt nytänkande med sitt grafiska detaljsnitt. Tekniken för datormusen utvecklades i och med denna och man kunde klicka på en ikon och dra den dit man önskade vilket var en stor revolution. I slutet på 80-talet fick Jobs väldigt stora problem att samarbeta med den övriga ledningen och lämnade företaget. Apple släppte då ett antal produkter som blev en ren flopp och i slutet på 90-talet återvände Jobs som VD på Apple med många nya ideér.Jobs började att förändra företaget från grunden och öppnade bland annat en webbshop och flera fysiska butiker runt omkring i USA. Företaget började också att utveckla iPods och iPhones som blev väldigt populär och företaget började återigen att gå väldigt bra. Från att vara nära att gå i konkurs till ett företag som fick flera fina utmärkelse. År 2011 sa Jobs upp sig som VD i augusti och avled i oktober samma år av cancer.

Apple idag

Apple idag

Idag är Apple ett väletablerat företag på marknaden. Det utmärks av produkter som har lång hållbarhet. Mobiltelefoner grundas på operativsystemet iOS och används fullt ut tillsammans med andra produkter från Apple. Operativsystemet skiljer sig från Android då inte vem som helst kan skapa appar och liknande, allt ska godkännas från Apple och man kan inte ändra precis som man önskar då det kommer till kod eller utseende.De tillverkar också datorer och har flera andra produkter. En av dessa är Apple pay som är ett betalsystem som fungerar runt om i hela världen. De har också sina egna molntjänster och musiktjänster som erbjuds till användarna. En annan produkt som finns på marknaden är iPads. Deras egen surfplatta som är känd för att vara lätt att använda och väldigt snabb.Apple är idag ett av de största företagen i världen vilket också innebär att de får utstå mycket kritik. Kritiken grundar sig ofta i att de drar väldig stor nytta av sin maktposition och missbrukar den i stor mån. De har också anklagats för att försöka fly skatter i och med att de önskade flytta företaget till Irland för att sänka skatten.

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